Forget the spandex. Cycle chic means making bikes central to the lives (and the style) of urbanites everywhere.
In 2007, Mikael Colville-Andersen took a photo of a girl riding her bicycle through Copenhagen. Since called “the photo that launched a million bicycles,” it blossomed into a blog called Cycle Chic, which in turned spawned Cycle Chic blogs in dozens of cities worldwide.
http://www.yesmagazine.org/planet/cycle-chic-around-the-globe
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